Plezi

Plan, publish, nurture, and optimize B2B inbound with streamlined automation
4.6 
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Turn your website into a steady pipeline by setting up Plezi in an afternoon. Connect your CRM, choose pipeline stages, and import existing contacts. Drop the tracking snippet on your site to start collecting behavior instantly. Build your first conversion path—ad or post to landing page to thank‑you page to follow‑up—using the visual page and form builder. Add progressive fields so returning visitors see new questions over time. Watch live sessions to spot high‑intent pages, traffic sources, and UTMs, then sync every visit, submission, and email touch to the right owner and stage in your CRM.

Plan and publish without juggling tools. Organize your editorial calendar in Plezi, mapping assets to awareness, consideration, and decision moments. Tag each item with topics, personas, and buying intent so recommendations surface the next best piece to offer. Schedule posts once and auto‑publish variants across email, social, and ads with consistent tracking. Use smart blocks to adapt headlines, CTAs, and offers based on industry, account size, or on‑site behavior. Centralize files, versions, and approvals so your team can ship faster and keep messaging aligned across channels.

Launch nurturing in minutes, not weeks. Define your scoring model mixing behavior (pages viewed, events, time on site) and firmographics (industry, revenue, role). Set thresholds that trigger handoff to sales, along with SLAs and alerts. Build branching sequences that adjust cadence and content when someone clicks, downloads, or goes quiet. Personalize subject lines and body copy with dynamic fields and conditional content. Cap frequency to avoid fatigue, re‑engage stale leads with micro‑conversions, and enrich profiles automatically as people interact. Manage every contact in a single view that shows status, source, last activity, and recommended next action.

Prove impact and keep improving. Track spend, pipeline, and revenue by campaign with multi‑touch attribution and cohort views. Compare channels to see which attract qualified traffic and which assets push prospects to the next stage. Run multivariate tests on headlines, layout, imagery, form length, and CTAs; let Plezi pick winners automatically after significance. Test channel mixes by campaign and reallocate budget based on ROI. Share live dashboards with sales and leadership or schedule weekly digests to inboxes. With Plezi, you execute, learn, and scale inbound with less manual effort and clearer results.

Review summary

Features

  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
  • Channel Management
  • Campaign Segmentation
  • Analytics (ROI Tracking)
  • Lead Scoring
  • Multivariate Testing

How It’s Used

  • Spin up a gated ebook funnel with forms, landing pages, and an automated follow-up series
  • Score and route demo requests to the right sales rep with full activity timelines
  • Build segmented nurture tracks by industry and intent to accelerate qualification
  • Run multivariate tests on a pricing or features page to boost trial conversions
  • Attribute revenue to content and channels with multi-touch reporting for quarterly reviews
  • Automate webinar promotion, registration, reminders, and post-event lead warming
  • Set up re-engagement drips for inactive leads with progressive profiling questions
  • Standardize UTMs and publish cross-channel campaigns from one calendar
  • Use behavior-triggered offers (exit intent, scroll depth) to lift landing page conversions
  • Sync contact and activity data bi-directionally with the CRM for clean handoffs

Plans & Pricing

Plus

Others

Contact Centralization & History
Forms
Landing Pages
Automated Scoring
Marketing Emails
Marketing Dashboards

Star

Others

Includes Features of Plus Plan, Plus
Plezi Smart Campaign
Customizable Scoring
Workflows
Multilingual Version
Advanced Dashboards

Enterprise

Custom

Fully Customized to Match Specifications
Tailor-made Development
Personalized Support to fit Needs

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4.6
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